Development & Marketing Director
Company: Greater Peoria Family YMCA
Location: Peoria
Posted on: October 30, 2024
Job Description:
This position supports the work of the Y, a leading nonprofit
committed to strengthening community through youth development,
healthy living and social responsibility. Serves as a member of the
Mission team, providing strategic leadership in financial
development, marketing and communication strategies, to advance the
YMCAs mission through annual giving, events, government and
foundation grants, endowment bequests and gifts and capital
campaigns. Assists the President & CEO in positioning the YMCA as a
charity of choice for the investment of donations within the local
community
ESSENTIAL FUND DEVELOPMENT FUNCTIONS:
- Develops, implements, and manages operating plans to promote
program and membership growth for the YMCA. Executes strategies to
ensure that members and program participants connect with one
another and connect with the YMCA.
- Directs and coordinates association capital development, annual
campaign and endowment programs.
- Serves on the Community Awareness and Sustainability Committees
(and other assigned committees) of the Board of Directors. Develops
strategies to increase volunteer involvement at all levels of
financial development.
- Develops processes and is actively involved in identifying,
cultivating, and soliciting major gift prospects. Maintains
database resource file on top community leaders.
- Prepares and coordinates proposals for grants from government
sources and private foundations in collaboration with the Director
of Operations.
- Develops appropriate fundraising policies and procedures for
the association.
- Tracks all gifts and pledges by source and purpose and provides
reports as needed.
- Provides training in fundraising. Educates, motivates and
provides feedback to individuals related to best practices in the
fundraising process.
- Develops communication plans to insure members, participants,
and the community understand the case for support. Plans and
oversees the association annual meeting, annual reports,
newsletters, brochures and reports.
- Represents the association as required by the President &
CEO.
- Performs other duties as assigned.
ESSENTIAL MARKETING FUNCTIONS:
- Develops annual operating goals, objectives and plan for the
marketing and communications area. Monitors the achievement of this
plan, taking appropriate action to ensure that the goals and
objectives are met.
- Develops, produces and distributes program information
necessary to promote assigned programs, in accordance with
membership and marketing plans.
- Maintains the YMCA's presence across all social media
- Develops & edits marketing and communications content to be
used in printed, video, and digital media - experience in Adobe
Photoshop and Premier preferred.
- Establishes contacts with media representatives and writes and
submits press releases when appropriate. Maintains updated files of
YMCA's media relations (both press and electronic).
- Develops, monitors and administers assigned annual budget and
maintains a positive fiscal position.
- Develops effective working relationships with service groups,
community organizations and companies. Makes presentations about
the YMCA.
- Hires, trains, evaluates and supervises assigned staff and
volunteers. Provides development and leadership.
- Provides and maintains related statistics and reports.
- May plan and coordinate special events.
- Performs other duties as assigned.QUALIFICATIONS:1. Bachelor's
degree in a related field or equivalent2. One or more years of
professional experience with a background in fund raising in the
YMCA or another nonprofit preferred.3. Ability to relate to
community leaders and diverse groups of people from all social and
economic segments of the community.4. Working knowledge of giving
and charitable vehicles.5. Ability to tell the story of the YMCA
enabling potential donors to understand the YMCA and how they
contribute to the achievement of its mission.6. Knowledge of the
media and its use in gaining exposure for YMCA events and
programs.7. Foundation and government grant writing expertise.8.
Excellent personal computer skills and experience with standard
business software.9. Must have good interpersonal, public relations
and communications skills, including the ability to make
presentations and handle media inquiries.
WORK ENVIRONMENT & PHYSICAL DEMANDS:
- The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions.
- While performing the duties of this job, the employee is
regularly required to use a computer for extended periods of time
and be able to communicate using a computer and phone/smart
device.
- The employee frequently is required to sit and reach, and must
be able to move around the work environment.
- The employee must occasionally lift and/or move up to 10
pounds.
- Specific vision abilities required by this job include close
vision, distance vision, and the ability to adjust.
- The noise level in the work environment is usually
moderate.
Compensation details: 48600-60800 Yearly Salary
PI843cd34ac2b4-37248-35891921
Keywords: Greater Peoria Family YMCA, Moline , Development & Marketing Director, Executive , Peoria, Illinois
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